G I F T T

Loading

We are committed to developing human intelligence by equipping individuals with essential life skills, enabling them to excel in every aspect of life.

Contact Info

Contact Us
img

Digital marketing with AI & Analytics for University

  • Home
  • /
  • Digital marketing with AI & Analytics for University

FORMAT

Immersive learning experience

Live online sessions, AI labs, workshops & capstone project

DURATION

3 Months

12 Live Sessions | Saturday & Sunday | 3 Hours Each

ELIGIBILITY

Graduates, MBA Students & Early Professionals (0–2 Years Experience)

Designed for graduates, marketers, entrepreneurs & professionals with 0–2 years of experience

MODE

Live Online

Weekend-Friendly Format | Learn from Anywhere

Master AI-driven growth, performance marketing, content systems, automation & digital strategy to become a future-ready marketing leader

Programme Overview

01

Digital marketing is undergoing its biggest transformation since the rise of social media. Artificial Intelligence is redefining how brands discover customers, create content, optimize campaigns, automate workflows, and drive business growth.

02

Modern marketers are expected to combine creativity, analytical thinking, and AI-powered execution to deliver measurable business outcomes. Organizations today seek professionals who can leverage AI tools, understand customer journeys, optimize performance marketing, and make data-driven decisions at scale.

03

This programme prepares students and early professionals to become AI-enabled digital marketers and growth professionals. Participants will learn AI-powered content creation, performance marketing, search optimization, automation, analytics, branding, and growth leadership through hands-on workshops, live demonstrations, marketing simulations, and real-world industry case studies.

Key Learning Outcomes

By the end of this programme, participants will be able to:

Understand how AI is transforming marketing, search, and customer behaviour

Build AI-powered content creation and campaign execution systems

Use AI tools across content, research, SEO, automation, and analytics

Plan and execute performance marketing campaigns across Google and Meta ecosystems

Optimize brands for SEO, GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)

Build marketing automation and customer nurturing workflows

Measure campaign effectiveness using analytics, attribution, and dashboards

Develop future-ready digital marketing, growth, and leadership capabilities

Build an AI-powered marketing portfolio and professional brand

Who Should Attend

Designed for students, graduates, professionals, entrepreneurs, and aspiring marketing leaders

Final-year students aspiring for careers in Digital Marketing, Growth Marketing, Brand Management, and Performance Marketing

MBA, BBA, Engineering, and Business students

Fresh graduates seeking opportunities in marketing, advertising, media, and growth roles

Early professionals looking to transition into digital marketing or growth-focused careers

Entrepreneurs and startup founders building digital-first businesses

Freelancers and aspiring marketing consultants

Curriculum Structure

Module 1: Building Your AI Marketing Foundation

Build a strong foundation in AI-powered marketing, understand industry transformation, and create your own AI marketing operating system.

Sessions & Activities

  • Session 1: The Future of Marketing is AI
  • Case Studies: Netflix, Spotify, JioCinema
  • Session 2: Building Your AI Marketing Stack
  • Workshop: Build Your Personal AI Marketing Operating System
  • Session 3: Content Creation at Scale with AI
  • Output: AI Content Engine
  • Output: Personal Prompt Library
  • Output: Campaign Content Calendar

Module 2: AI Performance Marketing & Customer Acquisition

Learn how to build, optimize, and scale paid acquisition campaigns using AI-driven performance marketing strategies.

Sessions & Activities

  • Session 4: Meta & Google Ads Mastery
  • Tools: Meta Ads Manager, Google Ads
  • Session 5: AI-Powered Campaign Optimisation
  • Case Studies: Nike, Zepto, Swiggy
  • Session 6: Growth Marketing & Conversion Systems
  • Workshop: Build a Complete Acquisition Funnel
  • Output: Paid Campaign Blueprint
  • Output: Budget Planning Framework
  • Output: Customer Acquisition Strategy

Module 3: SEO, GEO & AEO in the AI Era

Master search visibility in the AI age through SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).

Sessions & Activities

  • Session 7: SEO Fundamentals for Future Marketers
  • Tools: Semrush, Google Search Console
  • Session 8: GEO & AEO Mastery
  • Case Studies: HubSpot, Shopify
  • Session 9: AI Search Visibility Workshop
  • Output: SEO Audit Report
  • Output: GEO & AEO Strategy
  • Output: AI Search Visibility Plan

Module 4: AI Automation, Analytics & Growth Leadership

Build expertise in automation, analytics, decision intelligence, and strategic growth leadership for modern marketing teams.

Sessions & Activities

  • Session 10: Marketing Automation & CRM
  • Tools: HubSpot, Zapier, Mailchimp
  • Session 11: Analytics & Decision Intelligence
  • Tools: GA4, Looker Studio
  • Workshop: Build a Growth Dashboard
  • Session 12: Growth Leadership & Capstone
  • Capstone Project: AI Marketing Strategy
  • Capstone Project: Paid Acquisition Plan
  • Capstone Project: SEO + GEO + AEO Strategy
  • Capstone Project: Content Engine
  • Capstone Project: Marketing Automation Workflow
  • Capstone Project: Growth Dashboard

Programme Deliverables

Graduate with practical assets, frameworks, templates, and portfolio-ready projects that demonstrate AI marketing expertise.

Participants Graduate With

  • AI Marketing Toolkit
  • Prompt Library for Marketers
  • Paid Marketing Playbook
  • SEO + GEO + AEO Framework
  • Marketing Automation Blueprint
  • Growth Dashboard Template
  • AI Marketing Career Roadmap
  • Capstone Portfolio Project
  • LinkedIn Profile Optimisation Guide

Programme Pedagogy

  • Live Faculty-Led Sessions
  • AI Marketing Labs & Prompt Engineering Workshops
  • Real Industry Case Studies
  • Campaign Planning & Execution Simulations
  • SEO, GEO & AEO Workshops
  • Marketing Analytics & Dashboard Exercises
  • Group Discussions & Peer Learning
  • Capstone Project: AI-Powered Marketing Strategy

Industry Case Studies

  • Netflix – AI-driven content recommendations and customer engagement
  • JioCinema – Personalised content discovery and audience growth strategies
  • Nike – Performance marketing, customer acquisition and digital campaign optimization
  • Zepto – Growth marketing, funnel economics and rapid customer acquisition
  • Apple – Brand positioning, customer loyalty and premium brand strategy
  • Nykaa – Community-led growth, influencer marketing and digital commerce
  • HubSpot – Marketing automation, lead nurturing and CRM excellence
  • Spotify – Personalisation, customer retention and data-driven marketing

Tools Covered

Gain hands-on experience with industry-leading AI, marketing, analytics, automation, and advertising tools.
ChatGPT
ChatGPT
Canva AI
Canva AI
Jasper AI
Jasper AI
Semrush
Semrush
Surfer SEO
Surfer SEO
HubSpot CRM
HubSpot CRM
Zapier
Zapier
Mailchimp
Mailchimp
Google Analytics 4
Google Analytics 4
Looker Studio
Looker Studio
Google Ads
Google Ads
Meta Ads Manager
Meta Ads Manager
Google Search Console
Google Search Console
Certification

Participants will receive a certification in:

AI-Powered Digital Marketing Certificate by Giftt Consulting

Issued upon successful completion of programme modules and capstone project.